LEGO® SERIOUS PLAY®

The LEGO SERIOUS PLAY method is a thinking & problem-solving technique developed to unleash full potential in the individual and in the group. It is used for any sort of complex issue with no easy or obvious solution. It is used across various types of organizations and age groups whenever there is a wicked problem and the full brain power needs to be applied.

LEGO SERIOUS PLAY is a very simple process where everyone is actively contributing. It starts with a facilitator asking a serious business question. All teams members are then building individual answers with the LEGO bricks and sharing their stories, insights and new ideas that are coming up with the whole team. Everyone has the opportunity to ask questions, to get a better understanding and to have joint team reflections. We call that a 100/100 approach. It means that everyone is really 100% working on the solution, and 100% present and contributing - which happens rarely in the normal business world.

Play is like a fertilizer for the brain - by using play we use our full brain power. In companies or in organizations this allows ourselves to explore, to experiment and to use the full plasticity of the brain so we get different kinds of ideas. It enables us to work together in a different way, so we can construct - for example - shared models. There are parts of the play, where we exploit and experiment, for example with competitive landscapes. We can play out events that could happen or differnt types of decisions we want to make. We can get a sense of how a competitor or a client would respond to this. This way we co-construct the knowledge through play.

The core concept behind? ‘Hand knowledge’ – the fact that through activating your hands new insights and understanding are unlocked. 70% of our hand nerves are directly connected to our brain. In LEGO SERIOUS PLAY workshop settings we take maximum advantage of this neurobiological superpower.